Cars have launched in Upland!

With Hochland represented with Dirk & Idan at the Midwest House Panel Discussion during SXSW (South by South West) in Austin, Texas on Monday, 16 March 2022.

We had a major reveal moment!

A lot of changes are coming to Hochland.

Will it be a Henry Ford moment where you can have any car as long as it’s black? or will this be an Elon Musk moment like Tesla?

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